MARKETING STRATEGIES

MARKET RESEARCH

Our Stratexia experts will work closely with your team to create a customized research plan that answers your most relevant marketing questions. We’ll help you access small and personal focus groups from the demographics that matter most to you and conduct massive, in-depth global market surveys.
We apply statistical analysis to your data and uncover the product features your customers value most. Together, we’ll make your business more customer-centric – the best way to improve your revenues, sales, margins, and market share!
Once we’ve gathered a vast amount of the most relevant data regarding your customer base, we’ll help you shape a nuanced marketing strategy for reaching all your company’s goals.

ANALYTICS AND TECHNOLOGY

• Measurement – We help you track the many types of customer, platform, and channel information available to businesses today. With our powerful measurement tools, you can make sure you know exactly where to invest your marketing dollar.
• Optimization – Your Stratexia expert will help you make sense of your complex data and create an elegant and practical marketing strategy. Because we look at all aspects of your business—not just your marketing department—we can offer simple and powerful suggestions for easily improving your branding and outreach efforts.
• Conversion – When you implement the plan we create together, you’ll be amazed by your increased Returns on Investment (ROI)! You’ll benefit from the support of our Performics Analytics Team which employs modern technology to manage complex data and drive up your conversion rates!
• Repetition – With our broad-spectrum analytics, data engineering expertise, and cross-channel reports, you can identify profitable new opportunities, concrete action steps, and boost your performance across the board. With our rigorous test-and-learn systems, you’ll rest easy, knowing you’re making the wisest possible media buying decisions.

PERFORMANCE MEDIA

At Stratexia, we help you motivate customer clicks across a broad range of traditional and digital marketing platforms!
The Stratexia Performance Media team will work with you to optimize your media buying plan. We use statistics and market response modeling to forecast demand and determine your best mix of trade promotions and advertising.
With our insights, you can convert more of your audience members and potential clients into long-term customers. We make it our primary mission to boost your revenues via digital exchanges, biddable media, and addressable ads.