DATA-DRIVEN MARKETING

MEASURING CUSTOMER PREFERENCES

Our integrated and broad-scope marketing strategies target your specific goals: driving leads, increasing brand awareness, boosting sales, etc.
We facilitate customer communication by helping you engage with your audience from every angle: email campaigns, press releases, blogs, trade show presentations, social media pages, and case studies. You must create targeted content for each and every one of your audiences – one size certainly does NOT fit all!

ANALYZING SEGMENTATION AND TARGETING

Access our proven techniques for understanding your customers, communicating your unique value proposition (USP), and sharing your unique brand story!
With our segmentation analysis tools, you can understand how customers self-sort in the marketplace. We’ll help you identify and target the most profitable demographics for your company and connect with more of your ideal customers!

More than anything, you want to create long-term relationships of trust with your ideal customers. You will improve your market share and sales when you understand not just what your consumers want but what they  believe about your company.

CUSTOMERS’ LIFETIME VALUE

At Stratexia, we use real-time market data to understand your customers’ perspectives on your products. With our perceptual mapping techniques, you can optimize your range of offerings and improve your brand position. We’ll predict how long you need to keep a customer before reaching profitability and help you determine their lifetime value.

With our Customer Lifetime Value (CLV) modeling techniques, you can predict customer behavior, create better market plans, and build customer loyalty. Our Stratexia experts will help you understand you discount rates, churn rates, and retention costs to predict your CLV and optimize your marketing plan.